After earning a bachelor's degree in psychology from Queens University, Vikki embarked on a marketing communications career – positioning products and services, identifying opportunities to overcome obstacles and achieve company goals. Vikki brings more than 30 years of sales, marketing and advertising experience with a broad background in advertising, promotions, and marketing & brand management across the spectrum of industries. Through her professional work with not-for-profit clients, she developed a passion for serving, advocating for the underserved, ranging from teens to seniors.
Where were you born and where did you grow up? Born in Tucson, Ariz. and grew up in Monroe, N.C.
Favorite way to spend a weekend or a Sunday afternoon? Weekends are days to catch up with friends, family, rest and exercise. In the wintertime, Sunday afternoons are a bowl of soup and a good book – or football! In the summer, Sunday afternoons are porch parties with neighbors and friends.
What excites you about your work at The Ivey and the contribution you make here? For me, the notion that we can help each other live life to the fullest has been redefined by the work I do at The Ivey, helping families living with Alzheimer’s and dementia. In my efforts to help families find the courage and stamina to live with this disease, I’ve received the most marvelous gift of seeing unwavering love and determination.